Cookies Policy for services published by Magic Ways

This policy applies to cookies and other technologies present on the services published by MAGIC WAYS, accessible by a user (“User”) via their connection device (computer, tablet, smartphone, etc.) (“Device”), notably from the address www.magicways.fr (“Services”).

When browsing our website www.magicways.fr, information may be stored in “Cookies” files installed on your computer, tablet, or mobile phone. The purpose of this page is to inform you about what a Cookie is, what it is used for, and how it can be configured.

1. Definition of Cookies

1.1 Cookies

Cookie files (“Cookies”) are non-executable text files placed by MAGIC WAYS or a third party (advertising agency, etc.), after your acceptance, when you visit our Services. The data we collect through access and use of our Services is intended for us.

The Cookies we manage allow us, in particular, to count the number of Devices accessing one of our Services, to establish traffic statistics, to adapt the content of a Service or an advertising offer, to prevent the User of the concerned Device from having to re-enter previously provided personal data, and to track advertiser billing on our Services.

Our partners and we place cookies and use non-sensitive information from your device to improve our products and display personalized ads and content. You can accept or decline these operations by clicking here.

Completely rejecting Cookie files may prevent you from fully enjoying the features of the Services we offer.

1.2 Other Tracking Technologies

We may also use other similar technologies on our sites, such as tags and/or web beacons. These are, for example, snippets of code inserted into the HTML code of a web page that can detect a user’s visit to our Services. They send requests to servers for purposes such as those mentioned below.

2. Types and Purposes of Cookies

Five types of Cookies, corresponding to the purposes described below, may be stored on your Device when you visit our site:

2.1 Technical Cookies

These are necessary for browsing our site and accessing various products and services. Technical Cookies allow, in particular, the site’s presentation to adapt to your device’s display preferences (managing your cart, saving search criteria during a session, etc.), and remembering passwords and other information related to forms you have filled out on the site (registration or access to your customer area). These Cookies cannot be disabled or configured without preventing access to the site and/or its services.

2.2 User Session Cookies

User session Cookies store the information you have properly entered via our forms during registration for one of our Services.

These technologies allow us to recognize you as soon as you log into one of our Services and access your personal space, such as your MAGIC WAYS account. You can then make reservations or track an existing booking.

2.3 Cookies for Displaying Content and Targeted Advertising

When you access a website/application containing an advertisement from MAGIC WAYS, this ad may contain a cookie. This cookie, subject to your preferences, may be stored on your device and allow us to recognize your browser during the retention period of the relevant cookie.

These Cookies are used to track your browsing habits. They enable us to tailor the content and advertisements offered on our Services based on your interests. The goal is to display advertisements relevant to you that may interest you.

They are also used to:

Count the number of times our ads and content are displayed and activated on third-party websites/applications, identify these contents and sites/applications, and determine the number of users who clicked on each content.
Calculate amounts due to players in the advertising distribution chain (communication agency, advertising agency, publishing site/platform) and establish statistics.
Adapt the presentation of the website linked to our advertising content according to your device’s display preferences (language used, display resolution, etc.) during visits to our Site and based on your device’s viewing or reading software.
Track subsequent navigation performed by your device on other websites/applications or other advertising content we manage.
2.4 Audience Measurement Cookies

These are issued by us or our technical service providers to measure the audience of various content and sections of our site, evaluate them, and improve our service’s ergonomics.

Example:
The Google Analytics analytical cookie is an audience measurement and statistics cookie that does not require consent according to CNIL. It is used to measure the performance of digital advertising campaigns. Besides measurement, Google Analytics offers optimization or advanced audience measurement solutions that may require explicit, free, and unambiguous user consent. In this case, Google Analytics becomes a data provider for the advertiser’s partners, who must ensure compliance. In both cases, the Google Analytics cookie commits to respecting collected data and not collecting any personal or sensitive data. It can be disabled from Google Analytics’ opt-out page.

According to CNIL:
https://www.cnil.fr/fr/solutions-pour-les-cookies-de-mesure-daudience

Data collected: https://policies.google.com/privacy
Google Analytics opt-out page: https://support.google.com/analytics/answer/181881?hl=fr
2.5 Social Media Sharing Cookies

Cookie files may be placed on your Device by social media websites that you have accepted to access. These social media platforms are represented on our Services by buttons that allow them to identify you while browsing our Services.

We cannot control these Cookies or the data collected by social media platforms. For more information on these applications, please refer to each platform’s privacy policy:

Facebook: https://www.facebook.com/help/cookies
Twitter: https://twitter.com/privacy
Pinterest: https://about.pinterest.com/fr/privacy-policy

3. User’s Options to Disable Cookies

For practical advice on these options and how to delete Cookies stored on your Device depending on the browser you use, please visit the “Control My Data” section on the CNIL website:
https://www.cnil.fr/fr/maitriser-mes-donnees

3.1 Disabling Cookie Use

To learn more or disable interest-based advertising from our partners, visit the EDAA (European Interactive Digital Advertising Alliance) website:
https://www.youronlinechoices.com/fr/ (available in French).

3.2 Configuring Your Browser

Storing Cookie files on your Device or accessing browsing data within these files is subject to your agreement or refusal, which you can express at any time through your browser settings.

If you have accepted Cookies in your browser settings, they may be stored temporarily in a dedicated space on your Device.

For more information and help, please check your browser’s specific help page:

→ Edge
→ Internet Explorer™
→ Firefox™
→ Safari™
→ Chrome™

4. Cookie Retention Period

The retention period for MAGIC WAYS cookies and trackers does not exceed 13 months.